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Tavishi Arora

14 Jul 2026

The State of Business Calling in India: Key Findings from Our 2026 Report

News

Voice is one of the most used and most misread customer engagement channels in Indian business today. Businesses know it matters, but many aren't sure they’re using it right. The decisions being made about voice are often based more on intuition than on evidence. We surveyed 1,000+ consumers and 500+ businesses across 17 cities to build The State of Business Calling 2026. The findings challenge widely held assumptions about where voice fits in the modern customer engagement stack. It gives...

  • May 15, 2024
  • 2 min read

Updated: Aug 1, 2024

What should be your next step if your business details pop up on search in a skewed manner (irrelevant information, vague or incorrect images, very few reviews, etc)? Business listing on Google.


You can add information like your phone number, address, operating hours, and Wikipedia snippets. Moreover, you can create an impactful brand identity with cover images, logos, event snapshots, and business use case pictures. 


A business listing is a tried-and-tested way to enhance your online visibility, boost your authenticity, and improve customer experience.


But what can you do if your business details appear skewed on your customers’ phone screens when you call them? Have you thought about a solution? 

Sorting out your visibility on Google is not enough. You also need accurate business information on other customer touchpoints.


When you make business calls, your Caller ID may appear dodgy or risky to customers. For example, it may display an unverified number, a misspelled brand name, or no brand name and logo at all! 


Listing your number on Truecaller’s Verified Business Caller ID solution can elevate your reputation and put you on the map of genuine businesses


You get a complete package that establishes your brand identity and enables you to call users with confidence, context, and credibility. With the green screen, verification badge, accurate (tamper-proof) brand name, and call reason, you can give customers an authentic customer experience.

Examples of businesses that have listed their numbers on Truecaller’s Verified Business Caller ID solution 


  • Without a Verified Business Caller ID, Country Delight's quality and delivery teams were finding it difficult to connect with customers. After listing and grouping their numbers on our business console, they were able to: 

    • Instill a sense of trust and safety in customers.

    • Consistently clock a calling efficiency of 70%.

    • Successfully connect with more customers and deliver food essentials in metros and tier 2 cities of India.

  • Due to a skewed caller ID, Mfine's customer service and delivery teams couldn't connect seamlessly with users. After listing their business numbers on our platform and getting a Verified Business Caller ID, they were able to:  

    • Create a positive customer experience about the brands. 

    • Ensure trusted communication for users.

    • Clock a calling efficiency of 75%, resulting in timely doctor-patient consultations, sample collections, and medicine delivery.


  • Nestaway wanted an authentic caller identity, as owners and tenants hesitated to answer its calls due to trust and safety concerns. After using the Verified Business Caller ID solution: 

    • Thanks to the Verified tick and an accurate display of the brand name and logo, tenants and owners could quickly identify the calls from Nestaway's support team. 

    • Their customer support team could promptly resolve the tickets. 


You can use our knowledge base to learn more about the business number listing with the Truecaller.


 
 
 

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