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The Behavioural Reality of 1600: Compliance vs Engagement
The early stages of the 1600 mandate illuminated a significant industry distinction: Compliance determines who is permitted to call. Customer experience determines whether those calls succeed. Although the 1600 series strengthens regulatory legitimacy, many BFSI service calls continue to suffer with low pickup rates. This does not reflect a failure of the mandate but pinpoints the “split-second-psychology” a customer navigates before answering. When receiving calls, customers subconsciously...
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Sep 20, 2023
Tavishi Arora


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