What is a Business Caller ID?

Before we discuss the subject, it's important to understand Business Caller ID. It is what your customers see on their phone screens when you contact them. Your first impression is your last impression, and it is important to have a professional-looking Business Caller ID so that your customers instantly recognize you and pick up your calls without hesitation.

As per Truecaller's Global Spam Report 2021, 3.8 billion calls were identified as spam per month in India. Globally,  this number went up to 37.8 Billion calls. According to a survey from ZipWhip, 87% of customers screen their calls from numbers they don’t recognize. 

Spam calls can cause significant harm by creating scenarios where you can miss opportunities for your business growth, and your priority calls are met with suspicion. Therefore, you might put your business in murky waters if you do not preserve your brand identity using a verified business caller ID.  

Gain customers’ confidence with a Verified Business Caller ID.

Due to unverified caller IDs, a lack of trust develops between businesses and customers, resulting in customer inertia for business calls. A verified business caller ID can give your number identity a professional makeover. 

By accurately displaying your brand elements (name and logo), verification badges, and call reason, you can reach out to your customers with confidence and context. Not only can you bolster your credibility among your customers, but they are more likely to return your calls promptly if they know who is calling them.

To garner the confidence and attention of prospective customers, you must adopt the following key practices to get the best results from your business caller ID.

1. Display a distinctive brand name

When it comes to your calling identity, “name” does matter. Having an eye-catching brand name on your caller ID creates brand recall and delivers a memorable calling experience for customers. However, this can be challenging because the display name is limited to 15 characters. Keep it short and straightforward while still including the most crucial aspect of your organization’s name.

For example, if your company is called ‘Samik Solution Financial Corp.,’ the most identifiable part of your name would be ‘Samik Solution.’ 

If you use abbreviations to follow the 15-character limit (for example, BMW), consistently use the abbreviation across your social profiles, websites, ad campaigns, etc. This will spare customers from any confusion. 

2. Leverage local numbers as much as possible

Allowing your number to look local is one of several steps to add legitimacy to your business. According to a report by BrightLocal, 60% of customers choose to call local companies after finding them on Google. 

Letting people see that your number belongs in their area instills confidence in them. It also gives customers the impression that your business is easily accessible. Using a local number is a good idea, especially if you have a significant group of local clients.

Avoid using toll-free numbers. Many customers equate 1800 numbers with telemarketers and are inclined to ignore such calls, citing past experience and irrelevance. Consider using an area code that matches your business's prominent location. Customers will feel more comfortable doing business with you if your phone number appears local. 

For example, if you’re setting up your business in Washington, D.C., You need to ensure your caller ID is formatted as (202) XXX-XXXX, where 202 is the area code. Similarly, if you are setting up your business in New Delhi, your caller ID should be formatted as (011) XXXX-XXXX. After all, most people prefer dealing with someone local rather than an outsider.

3. Align your Business Call Reason with use cases

If you can have a distinguished Caller ID for different sets of callers (sales, marketing, customer support, etc.), your customers can better understand the purpose behind the call. You can customize your verified caller ID by:

• Provide a reason for the call that aligns with your business use case.

• Set the right expectations for your customers before they pick up the call.

• Ensure your customer communication is more purposeful than ever.

• Significantly improve your calling efficiency.

Examples of Business Call Reason for different use cases.  

1. Call regarding your order delivery 

2. Call regarding your cruise holiday query

3. Complaint resolution call

4. Calling for your health risk assessment 

5. Calling you for your service inquiry 

To learn more about Call Reason, check out our detailed FAQs section.

4. Add a business category to your Caller ID

Adding a business category tag to your caller ID can further enhance your calls' context identity. It is possible that multiple organizations are using the same display name as yours or that customers haven’t heard of your name before. In such scenarios, having a business category tag (Finance, Insurance, Healthcare, Publisher, etc.) can help you distinguish yourself from others and customers who search for you online.  

6. Rationalize your calling frequency

Scammers don’t respect customers’ time and can call multiple times a day at odd hours. Conversely, you can build your brand reputation by connecting with customers at the right time. Getting back-to-back calls at odd hours is a big turn-off for customers. By making too many calls in a day, you may come across as a pushy brand that doesn't value the time and priorities of customers. No matter how authentic your caller ID seems, a particular section of customers will mark your calls as spam if you don't rationalize your calling frequency.

Set up your Verified Business Caller ID today!

Depending on your business, you may or may not want to invest in an advanced Caller ID solution. Such solutions are indispensable for businesses that do many outbound calls. They allow callers to dial into different phone lines. Verified Business Caller ID also helps track leads and efficiently handle customer support. So don't miss the bandwagon and set up your Verified Business Caller ID today.